How it Works

Willow is designed to match families with affordable senior living that meets their care needs within their area. The service is free to use and shows you the availabilities of senior living facilities in your area. We charge facilities a small fee to be listed in your search results. This fee is fixed, so there is no way for one facility to influence or change your results. 



We’re a father-son team with over 30 years of senior living experience and we’ve seen numerous families struggle with finding the right care options. Finally, we created the Senior Placement Platform to solve those issues by empowering families to make their own decisions. 

The Platform uses our years of experience, combined with some behavioral economics, to present the senior living decision in a way that is easy to understand. We begin with your care needs; which we use to qualify facilities. Then, we take your projected finances and find rooms within your budget.  

Our Mission Is to Create a Stress-free, Transparent Senior Placement Decision.